Our Story
Herbalicious began the way most good things in an Indian home begin — in the kitchen, with someone who refused to hurry.
It started in a home kitchen
Long before there was a brand, there was a box of recipes. The ubtan our grandmother mixed by hand before every wedding. The hair oil that smelled of saffron and patience. The face gels she simmered down on a slow flame while the rest of the house slept. When friends and neighbours started asking for jars of their own, we realised something simple: the answers to beautiful skin were never in a lab. They were already in our families.
Sun-dried herbs, cold-pressed oils, no shortcuts
Every Herbalicious formula starts with ingredients you can picture, not just pronounce: herbs dried under the sun and ground in small lots, oils that are cold-pressed rather than solvent-extracted, and botanicals chosen for Indian skin and Indian weather.
Where a recipe calls for a cream or gel base, we use a clean, plant-derived base — and we print everything it contains on the label. Nothing about what goes into your jar is a secret.
Made in small batches, dated honestly
We blend in small batches, fresh every fortnight, and every jar is dated — made weeks ago, not months. That means we sell out more often than we would like. It also means what reaches you is close to what a grandmother would hand you: fresh, alive, and made by hand.
Rituals, not routines
From the first haldi to the last dance, our rituals are built the way Indian celebrations are — slowly, in stages, with the whole family in on it. Brides prepare with our hampers for weeks. Mothers keep our ubtan within reach. Babies get the gentlest oils we know how to make.
That is the whole story. No laboratory, no shortcuts — just recipes that survived because they work, made the way our grandmothers intended.
— Farah, Founder